![]() Unfortunately Interscope artist, and mentee of 50, ScHoolboy Q wasn’t able to get into the SXSW show. Top Dawg’s Kendrick Lamar & ScHoolboyQ Cover Story: Enter the House of Pain He’s also come on board as an investor of the mobile app. The one inspirational record on the album… that’s the kind of record that could have made ‘Animal Ambition’ if I could do it again.”ĥ0 Cent kicks off the promotion behind his upcoming fifth solo album, “Animal Ambition: An Untamed Desire To Win,” by partnering up with the Hang With Inc. ‘If I Can’t’ performed like a single at the radio because the record was such a good hit, but there was never a video for it. I was sitting on the couch, having already talked about it privately that ‘In Da Club’ was the record.Įm’ goes, ‘’In Da Club’ record, definitely.’ And then the entire room was like, ‘It’s ‘In Da Club.’ The other record never turned into a single. “ my very first album (‘Get Rich or Die Tryin”), we had to choose between two records for the single: ‘If I Can’t’ and ‘In Da Club.’ It wasn’t that big of a deal which one was it because they’re both Dre. “I’ll give you an example of how the process was at Interscope,” he says. He didn’t have as much say on the release of album assets as he does now. This promotional run that 50 Cent wasn’t familiar with during his time at Interscope. If I write a record and I want to put it out, I’ll put it out.” “The fun part is that there doesn’t have to be a schedule. I choose everything: what to release when to release it,” he continues. He spits, “Got the eye of the tiger, I’m on that animal shit/I got the heart of a lion and the looks of an elephant/Damn scared of rats, but I’m ready for anything/It’s the unit, my nigga, take a look at my face.50 Cent Leaves Interscope, Brings G-Unit Imprint to Capitol’s Caroline The gritty realm 50 has dominated is also found in the title track, where he’s just as entertaining as the lion roars and elephant trumpets on the Swiff D production. “Irregular Heartbeat,” which features Jadakiss and G-Unit's newest signee, Kidd Kidd, captures the cold-hearted streets of NY through storytelling lyrics. “Hold On” is intoxicating and filled with menace, reliving shades of the old 50 from his earlier output. While 50 had promotional singles like “Major Distribution” and “We Up” that sparked curiosity, he fed fans a large majority of Animal Ambition to generate some buzz. Animal Ambition is an attempted return to form, where he tapped into familiar topics of gangsta and street with ferocity. I’ve done so much that having the music that makes people enjoy themselves, that actually means something at the moment, is the goal.” 50’s been on track. In my head, what good is because of the success I’ve had in the past, that’s so much lower. In a recent interview with The Breakfast Club, he addressed his low sale predictions and the true intentions of Animal Ambition. The album is his welcome back moment for 50, who sounds like his hiatus didn't affect his ability to create his signature street records. The Queens rapper wants to prove that the game still needs him. On Animal Ambition, his fifth studio LP and first indie release, 50 Cent is trying hard to be musically relevant again. There’s a lot to be said about him in recent months: leaving Interscope, a viral marketing strategy for his new album, G-Unit reuniting at Summer Jam 2014. But these days, 50 feels invigorated musically once again. From Self Destruct on, Fiddy took a step back from music, made lucrative business deals and became known for his quotes rather than his chart-topping songs. So, the G-Unit general tapped into his hustler's ambition and focused on building his empire. He saw his spot at the top of the hip-hop food chain in jeopardy, leaving him no choice but to reevaluate how to maintain his staying power. 50 saw a gradual decline in his popularity after he took an L from Kanye West during their competitive album showdown between Curtis and Graduation in 2007. Do fans still care about 50 Cent? Five years ago, with the commercial flop Before I Self Destruct selling a shockingly low 159,700 copies in the first week, it seemed like they didn't.
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